It was the guys from “American Chopper” who really made it happen. Without Paul Teutul Sr. and his team over at Orange County Choppers, there’s a chance the WWE creative department’s concept for the new WWE Title would never have worked.
But maybe we’re getting ahead of ourselves.
Let’s start at the beginning. Some 18 months ago on the second floor of WWE’s corporate offices in Stamford, Conn., WWE’s Senior Vice President of Creative Services Stan Stanski received a request. WWE was ditching the “spinner” version of the WWE Title that had polarized WWE fans since John Cena introduced it back in April 2005. In its place? Well, something new. What that meant was up to Stanski and company to figure out, but where do you start when you’re about to remake sports-entertainment’s most vital piece of hardware? (PHOTOS | WATCH THE TITLE'S UNVEILING)
“The first thing we do is exhale,” Stanski told WWE.com. “Then we think: What are we really up against and what are we looking to do?”
During our conversation, a prototype version of the new WWE Championship was splayed out on the desk in front of Stanski like a cherished newborn. But a year and a half ago, the Senior Vice President and his creative team only had opinions. There was talk of a red leather strap and even a title affixed with door hinges on both sides, but one thing was certain — they were going to turn wrestling tradition on its cauliflower ear. (PHOTOS OF THE WWE TITLE'S EVOLUTION)
“Our idea was never to take a step back or do something predictable or expected,” Stanski said. “We wanted to evolve the brand and create something that’s never been done before.”
The group wasn’t necessarily looking to reinvent the wheel — the championship would look like a championship — but the globes, eagles and whatever else WWE fans had grown accustomed to seeing in bronze on a title would be replaced by new ideas.
“You don’t always know what a traditional title might represent,” Stanski pointed out. “We wanted you to know immediately that this was the WWE Championship.”
I knew the guys at American Choppers made it. I think Dave Millican would have either puked or passed out had he been given the specs to make this one. It's definitely a ish belt. I only say better than the spinner because...well..at least it doesn't spin.
More proof that nothing matters to the WWE anymore except selling tickets and merchandise. Kids will eat this up just like they did the spinner and they'll make a ton of money. The belt being a respectable symbol of beauty and distinction that represents a champion doesn't seem to matter to the WWE anymore. Odd that they go back to the "classic" IC design, only to unveil this one.
I don't see them dropping the scratch logo anytime soon really. That's been the constant since they had to drop the F from the title and logo. That was a while ago, but the new belt would suggest it would be around at least a little longer.
Post by gorepolice on Feb 21, 2013 12:12:52 GMT -5
I like this one better because at ;east when you see it you don't say to yourself "That's John Cena's belt." Unless of course they leave those stupid bulls on them, then it'll be The Rock's belt and I'll hate it just as much.
The side plates have screws on them so I'm assuming that the plates will be custom for whoever holds the belt instead of a name plate on the main plate like the Big Gold. I just don't like it. Like Scott said, I don't like the jewels. And I don't like the fact that it really doesn't have anything to point out that it's the belt for a wrestling champion. No globes, no eagles, not even the word wrestling. It's like a billboard ad for the WWE. As much as I hate TNA's belts, at least they look like wrestling belts.
Post by gorepolice on Feb 21, 2013 17:17:21 GMT -5
I don't like the idea of custom bling for every person who holds it either. It should be something universal and tasteful looking. When you ask people who make things that are supposed to be flashy and gaudy to design your belt, of course this would be the result.
The jewels are gaudy, plus it has no real defining features aside from the big company logo on it. Such a boring belt.
Agree all the way around. I know Kayfabe is basically dead, and everyone knows wrestling is a scripted work, but you can still have class. ROH probably has the best looking belts in wrestling right now. You'd think Vince would at least care about how they look.