New Viral Video Unleashed For 'Paranormal Activit

[hoffman1030]

Got this update recently for my site, so I figured I'd pass it along!

--------

The second viral teaser video for Paranormal Activity 4 has hit on cell phones across the globe, but if you didn't sign up to be notified, you can check it out below!

Paramount Pictures has released another teaser clip from Paranormal Activity 4, which plans to haunt your local movie theater on October 19.

The new footage pokes fun at the phone apps that let you warp your photos. Ironic as the clip comes to the cell phones of those signed up. If you didn’t sign up yet, you can still peep the video below, and just text “WantIt” to 21534 to get involved. Fans who sign up will will be the first to get newly released content from the film. Pretty neat, huh?

The Paranormal Activity film series continues with it's fourth entry, which has Paramount Pictures and returning directors of the previous outing, Henry Joost and Ariel Schulman(Catfish) exploring the family of witches. Creator/director Oren Peli returns for the fourth installment as a producer and writer.

If you missed the initial details of the Want It campaign, check it out below.

From the Press Release
Fans of "PARANORMAL ACTIVITY" are being empowered to bring the movie to their city first. Paramount Pictures, a division of Viacom, Inc., will debut the fourth installment in the popular horror franchise exclusively in 25 cities around the world by encouraging fans to vote to see it first with a new "Want It" application on Facebook.

Facebook's 955 million global fans can vote for an advance screening in their city by clicking on the "Want It" button on the film's fan page.

"Want It" is a dynamic application utilizing Facebook's open graph technology that gives fans the opportunity to vote to bring the franchise to their city and leverage their social networks to ensure they are one of the top 25 winning locations. The application recognizes a fan’s geo-location according to their Facebook profile and automatically registers a vote to bring the film to their city first. Votes will be shared on a fan's page and automatically posted to the Facebook newsfeed to rally their peers to bring the film to their city first, too.

The application feeds individual votes into a dynamic leader board that shows the ranking of every city in real time. Audiences can track the top cities as well as the ranking of their own city and push out reminders encouraging friends to vote. "Want It" brings an unprecedented level of interactivity for fans in determining screenings of the movie.

"There's a very special connection between 'PARANORMAL ACTIVITY' and Facebook," said Matt Jacobson, head of market development at Facebook. "Four years after the initial success of the franchise and the establishment of a passionate fan community, we're excited to see continued iteration on a franchise that was born on Facebook. Paramount is using both the Facebook platform and media to drive awareness of the film, three months out, and we will continue to drive awareness and intent at scale as we approach opening weekend in October."

"The success of 'PARANORMAL ACTIVITY' began with the fans who have championed the movie franchise from the very beginning through social media," said Amy Powell, Executive Vice President of Interactive Marketing. "Now we're creating an even more dynamic experience among the film's community of fans, and for the first time we're giving them an opportunity to go head-to-head on Facebook with fans around the world to determine the 25 cities who get to see 'PARANORMAL ACTIVITY 4' before it opens."

Fans can also vote at the film's website, ParanormalMovie.com.

Paranormal Activity 4 will open nationwide on October 19th, and per usual, most details for the film are being kept under wraps. Paranormal Activity 3 directors Henry Joost and Ariel Schulman have returned to helm for Paramount Pictures based on a script by Zack Estrin (a writer/executive producer on ABC's "The River").




Here's the question for the day: Being that this is the fourth installment for this franchise in the last four years, much like the SAW movies, what do you think about their progress, and how excited are you guys? I think it's pretty cool to have a new franchise following in the footsteps of the SAW series(I was a huge fan). I don't think the PA movies are as scary as they're hyped up to be, but still pretty interesting movies.

[endo]

I thought the first one was horrible personally. Don't think I ever saw the second, based on my feelings about the first.
Tony sent me the DVD of PA 3 that he got with his BR disc, and I actually liked it. So, I'll check out 4, and at some point 2.
I can't say that I'm excited about 4, exactly. I thought they kind of got off on the wrong foot with the first one. Just thought it was a total snoozefest, and that the scenes in the commercials were by far the best part of that movie.

And, it can't be just me that feels that way, as there is a reason it's nicknamed Paranormal Craptivity.

But, I did like the third one, way more than I thought I would actually. So, I'll give 4 a go. But, I'm more expecting to be let down, than I am excited about it. Just my opinion.

[occupant]

I'm friends with Lauren Bittner's Brother, she played Julie, the Mom in PA 3, and I'm sure she will be pleased to hear that you liked the movie.

[endo]

That's pretty cool. Yeah, definitely let her know. She was really good in the movie, I thought. Did her role justice.